Valid
Overview
Valid is a full-service ad management platform that merges expert marketing strategy with powerful AI tools to deliver results-focused paid media campaigns. It offers a unified dashboard where businesses can create ads, track campaign performance, manage creatives, and optimize ad spend — all from a single interface. By integrating with Meta's marketing APIs, Valid empowers agencies and businesses to: Create and manage ads directly within the platform, Track real-time campaign insights with performance dashboards, Centralize ad creative assets for reuse and collaboration, Automate reporting and optimization to scale ad ROI.
Client Type
Marketing Agencies / AdOps Teams / DTC Brands
Industry
AdTech / Marketing Automation / Performance Media
Key Features
Powerful capabilities that solved the client's business challenges
AI-Assisted Ad Creation
Marketers can launch and manage Facebook campaigns using built-in workflows powered by the ads_management permission.
Performance Dashboard
Real-time analytics dashboard shows spend, reach, engagement, and conversion insights using ads_read.
Creative Repository (“Ad Bank”)
Centralized library of ad creatives used across campaigns for repurposing and analysis.
Automated Campaign Optimization
AI and human collaboration to adjust bidding, targeting, and placement strategies based on insights.
Team Collaboration & Reports
Clear insight into what ads are working, campaign status, and decisions taken by the Valid team — reducing ambiguity for stakeholders.
Challenge & Solution
The Challenge
Rejection Reason: Ad Not Created in Screencast - The original screencast failed to show the in-app ad creation flow. App UI Bug Prevented Review Progress: Reviewers reported issues with buttons like “Skip” not responding. Internal Bug Crashing Test Environment: Test login failed due to backend errors and session validation issues.
The Solution
Fix Implemented: Re-recorded a unique screencast showing ad creation, selection, and publishing. UI was patched and retested to ensure full button interaction during the reviewer walkthrough. Backend session issues were fixed; verified login and auth flow using Facebook test accounts.
Facebook Permission Approval Expert
1. Screencast not unique
Submitted a new walkthrough focused on permissions usage
2. Ads not created visibly in demo
Recorded ad creation process including creative setup and submission
3. UI button unresponsive
Debugged frontend and redeployed functional test-ready interface
4. Internal crash during review
Fixed backend bug causing auth/session breakdowns
Results
Measurable outcomes and business impact
Seamless, Compliant Meta Integration
Valid is now set to deliver a seamless, compliant Meta integration for high-performance ad creation and reporting.
Set to Deliver High-Performance Ad Creation
The platform is now set to deliver high-performance ad creation and reporting.
"Saurabh's team was instrumental in getting Valid's Meta app approved. Their thoroughness in addressing UI bugs and screencast issues was impressive."
Instagram App Review Consultant
Like What You See?
Need help with a similar project? I specialize in Meta API integrations, custom development, and building scalable solutions for businesses of all sizes.