TP Ads Reporting API
Overview
TP Ads Reporting API is a feature within the Top Property ecosystem—a platform that empowers users to make greener, smarter home improvements. With tools to find solar professionals, view suburb energy stats, and analyze home-level solar potential, Top Property also runs performance marketing campaigns to drive user engagement. The TP Ads Reporting app is designed for the internal marketing team to track ad campaign effectiveness using Facebook’s APIs. It provides a UI dashboard showing insights and performance metrics, used to make data-driven decisions on campaign spend and targeting.
Client Type
In-House Digital Marketing & Analytics Team
Industry
GreenTech / Sustainable Housing / Eco SaaS
Key Features
Powerful capabilities that solved the client's business challenges
Real-Time Ad Insights
Pulls data from connected Facebook Ad Accounts to display performance metrics such as spend, impressions, clicks, and CTR directly in a reporting dashboard.
Campaign Attribution Overview
Maps out campaign performance across various channels and shows first-touch and last-touch attribution tied to Meta Ads.
Permission-Aware UI
Features an internal interface for team members to select Ad Accounts, view Page performance, and analyze results over time.
Challenge & Solution
The Challenge
Ad Insights Screencast Incomplete: The screencast did not clearly show how the ads_read permission was used within the reporting dashboard. Meta reviewers require visual confirmation of insights such as reach, impressions, and spend pulled via API. Test Credentials Missing or Invalid: Early submissions lacked working test credentials, making it impossible for reviewers to log in or view connected Pages and Ad Accounts.
The Solution
Interactive UI Demo: Recorded a clear screencast showing the TP Ads Reporting dashboard, including real-time ad data such as impressions, cost per result, and click-through rate—mapped to Facebook Ad Accounts via ads_read. Credentials & Notes Improvement: Provided: Valid test Facebook user credentials, Connected Page and Ad Account ID, Step-by-step instructions for navigating the dashboard, Expected test data for the reviewers to see.
Facebook Permission Approval Expert
1. ads_read not clearly used
Screencast showed full campaign dashboard with fetched insights
2. Test credentials not working
Provided working login and clearly listed IDs and steps
Results
Measurable outcomes and business impact
Full Approval for All Permissions
TP Ads Reporting API received full approval for all requested permissions.
Accurate Campaign Reporting Enabled
The app now powers accurate campaign reporting, helping Top Property measure ROI on their ad spend and optimize for sustainable growth.
"Saurabh's team helped us secure Meta approval for our internal ads reporting tool, which is critical for our marketing efforts. Highly recommend!"
Instagram App Review Consultant
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